Get ready to see one of India’s most popular mineral water brand in an all new avatar. Bisleri India dons a new and more local look with labels printed in regional languages including Hindi, Marathi, Gujarati, Punjabi, Tamil, Telugu, Malayalam, Kannada, Bengali, Oriya and Assamese.
Speaking on the new product feature, Director of Marketing at Bisleri International Pvt. Ltd., Anjana Ghosh said, “India being a multilingual country, people prefer communication in their local language too. We intend to leverage this and connect with them in their mother tongue by launching labels in several local languages like Hindi, Marathi, Gujarati, Punjabi, Tamil, Telugu, Malayalam, Kannada, Bengali, Oriya and Assamese across the country, across our different SKUs. Labels in local languages will be emotionally appealing to consumers.”
Image: India Retailing
According to Bisleri, the move aims at connecting the brand with its local markets. Moreover, it will help consumers identify and relate to the brand in languages they understand. In its first phase, the new bottles will be made available in Andhra Pradesh, Telangana, and parts of Maharashtra and UP.
“Also, consumers will be able to recognize the genuine Bisleri bottle and avoid buying counterfeit products or products which spell differently but look the same. A large number of consumers in our country are not comfortable with English. Bisleri bottles will carry brand name in both English and local language to ensure that the end consumer gets Bisleri when he asks for and does not mistake any other brand for Bisleri,” added Ghosh.
Feature Image: www.lavannyaenterprises.co.in