Business

BigBasket Enters B2B Sphere, Starts Supply To Hotels & Kirana Stores

Sponsored

After launching a specialty food line, Indian online and app-based grocer BigBasket steps up its game as it enters the business to business (B2B) sphere. The grocer has started supplying goods to hotels, restaurants and kirana shops in addition to individual customers (and Shah Rukh Khan).

BigBasket currently owns two major private labels – Fresho and BB Royal. And according to CEO and co-founder Hari Menon, with this new development, BigBasket aims at bagging greater volumes as the market for the B2B segment sees little margin as compared to the 20%-23% margin in its consumer focused business. Also, owing to their direct connection with farmers, the online grocer has been able to target a bigger B2B segment.

“We plan to get 3500 farmers on our platform by next year from the present 1100.” Economic Times quoted Menon. With about 20 collection centers, BigBasket currently procures almost 60% of the fruits and vegetables directly from the farmers.

Currently BigBasket provides its services across 25 Indian cities. The company does not have expansion on its cards anytime soon. They are instead looking towards increasing the volume in the B2B sector, Menon added.

Related Post

With BigBasket pulling up it socks all the way to the waist, competitors like Grofers, Ask Me Grocery, Amazon and other players will see some tough competition ahead; while the consumers continue to be spoilt for choice.

 

Source: Economic Times

Ankita

Binge eater by day and binge watcher by night, Ankita is fluent in food, film, and Internet. When she’s not obsessing over the hottest trends, tacos, and the perfect author’s bio, you can find her under a pile of Jeffery Archer’s novels or looking for the nearest wine shop.

Share Now
Published by

Recent Posts

SMOOR EID special products

EID Hamper by SMOOR This Ramadan, gift delights thoughtfully handpicked by SMOOR. Bring home hampers…

4 weeks ago

This Independence Day, National Geographic to premiere ‘Buried Seeds’; the inspiring journey of world-renowned Indian Chef Vikas Khanna

“Buried Seeds uncovers many memories and emotions that were hidden inside me for so long”…

10 months ago

What’s cooking between National Geographic and Chef Vikas Khanna ahead of Independence Day

  National Geographic, a brand known for its rich legacy of authentic and impactful storytelling…

10 months ago

7 Appliances That Will Make Your Time In The Kitchen A Little Easier

  The world today has no time to stop and no time to waste. Everything…

10 months ago

Coverture Chocolates : SMOOR

  A brand that crafts the ultimate indulgence experiences with couverture chocolates brings a set…

10 months ago

Hilton Honors Unveils Exclusive Offer for Dining ‘Like a Member’

Members to receive exclusive access to attractive perks and privileges at Hilton dining establishments in…

11 months ago