Bharat Bazaar Gets Seed Funding From Prominent Investors

Founded in July 2015, Bharat Bazaar (earlier called Truce-True Price), is a mobile app that helps facilitate increased choice, trust and transparency between buyers and sellers, and bring in transactional ease into the fruits and vegetables wholesale supply chain. The startup partners with farmers, local aggregators, wholesalers, bulk buyers, food processing industries and exporters and has a buyer base in Maharashtra, Delhi, MP, Karnataka, Gujarat, and Rajasthan.

bharat bazaar

Mumbai-based White Shadow Technology Pvt. Ltd, that operates Bharat Bazaar, has raised an undisclosed amount in seed funding from a clutch of prominent investors including BeeNext, a Singapore-based early-stage technology fund, TV Mohandas Pai (Chairman, Manipal Global Education Services and Aarin Capital), Kunal Shah and Sandeep Tandon (FreeCharge co-founders).

Other investors who participated include Rohit Bansal and Kunal Bahl (Snapdeal co-founders), Anupam Mittal (co-founder,, Amit Gupta (co-founder of Inmobi), and Tracxn Labs, to name a few.

What Is The Funding For?

The funding will be used to increase team size and presence across multiple Indian cities. Bharat Bazaar aims to target 50,000 active users by December 2016.

“The grocery supply chain, in its current design, has a lot of middlemen and this presents a significant untapped opportunity to introduce efficiency across the whole value chain. By leveraging technology, Bharat Bazaar has streamlined end-to-end procurement processes. The B2B grocery delivery market for fruits & vegetables has a very large addressable market, with customers ranging from wholesalers, kirana stores, hyper markets, hotels, and B2C delivery startups,” said Neha Singh, co-founder at Tracxn.

The app currently allows access and choice along with offline logistics, quality and payment facilities For the farmer, the marketplace app opens up a multitude of buyers, transcending locations and languages, making the entire process a hassle free experience.

On Digitising Agriculture In India

According to Saurabh Jain and Kedar Gokhale, co-founders of Bharat Bazar, this is the best time to be digitising agriculture in India. With our farmers already being burdened with a host of troubles, supply chain bottlenecks and the lack of a proper marketting channel add to their problems.

Being the single largest source of employment in India, agriculture and allied activities faces a risk for disruption with today’s conditions. Bharat Bazaar aims to empower some of the poorest farmers and bring about an irreversible tech driven change in their lives. They plan to tackle all these issues at the regional, state, and national levels.

So today, with the help of Bharat Bazaar, a farmer Raosaheb of Nashik region is able to sell his Broccoli to a wholesaler in Ahmedabad at 50 per cent better price than what he would conventionally get from Mumbai APMC market.