Bengaluru Based Organic Food Startup YCook Raises $5 Million In Funding
Organic food is all the rage, with consumers making a conscious effort to move away from GMO’s in order to maintain a more healthy lifestyle. Now, Bengaluru-based organic food startup YCook has raised $5 million in funding from venture capital firm 021 Capital, Netherlands-based impact fund Oikocredit and existing backer Omnivore.
YCook currents sells its products through various retail chains such as Reliance, Big Bazaar, and Nature’s Basket, as well as through online shopping sites such as Amazon, Flipkart and Big Basket under the brand name Ta Daa! These products have a shelf life of about a year, hence YCook plans on using the funding to make improvements to their factory, as well as to improve marketing and gain certifications.
Sustainable Farming Environment Is Key
On the development, Janardhan Linga Swahar, CEO, YCook, said, “Working closely with the farmers not only ensures quality in the produce but also allows us to help farmers become more conversant in scientific farming methods and thereby creating a sustainable farming environment for generations to come. We are committed to securing our land resources for our future generations in our little locus of operation”
On the investment, Sailesh Tulshan, founder of 021 Capital, said, “We are excited about YCook’s focus on building a global consumer product good (CPG) brand from India. They have brought together a rare combination of health and convenience food to consumers with a long shelf life which does not require any cold storage or preservatives.”