Bauli India Expands their Packaged Cake Portfolio, Launches Spyroll
Having captured the go-to snack market in India last year with the launch of Moonfils – a soft, crescent shaped puff roll filled with delicious cream, Bauli- an Italian bakery and confectionary player, is now set to launch Spyroll, a soft cake made from two different sponges (Vanilla & chocolate), rolled around a tempting chocolate cream covered with delicious chocolate base. Staying true with the Italian philosophy of “goditi il tuo spuntino” meaning enjoy your snack, these soft cake rolls are a real on-the-go snacks is prepped to give consumers an unforgettable cake and chocolate experience. Bauli Spyroll is available at all leading retail stores across India and are manufactured at Bauli’s state of the art manufacturing unit in Baramati near Pune.
With a century long baking experience, Bauli is comitted to use latest technologies that offer highest quality to make world renowned products for their consumers. Having successfully garnered consumer attention post the launch of its signature product Bauli Moonfils, Spyroll comes with a unique spiral construct consisting of multiple layers of sponge and chocolate cream. The complete cover of a chocolate base makes Spyroll as the first of its kind of product in the Swiss roll cake portfolio in India. The product has succeeded in creating a significant impact in the mind of the consumers on account of its choco base innovation.
Commenting on the launch Mr. Veenesh Priyadarshi, Sales Director, Bauli India said, “It gives us immense pleasure in launching yet another product in India from the house of Bauli. India is an extremely promising market that is growing at a fast pace and is poised for greater progress. The small cakes and the pie segment in which we operate consists of about 63% of the Indian sweet and soft bakery industry and is expected to grow at 15% per annum. This provides a brand like Bauli to expand and garner a bigger market share. Spyroll is an iconic product of Bauli Italy and has won over the Italian generations since its inception (known there as Girella) and we are confident that the product will take the Indian market by storm”.
Currently Bauli Spyroll is priced at Rs. 15 and is set to give everyone an unforgettable experience. Bauli has its presence in 50,000 retail stores spread across 100 cities in India.