Press Release

Barista Adds Cold Brew To Its Repository Of Finest Delights

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Barista – a leading coffee chain in India has introduced something new for the coffee lovers by adding Cold Brew coffee delights to its menu in selected cities. Cold Brew is a process of steeping coffee in cold water for about 12-14hrs which helps in providing a delicious, rich & smooth flavor profile & a great coffee experience making it an alluring choice for all the coffee enthusiasts.

The Cold Brew process gives a sweeter coffee extract, which is less acidic and less bitter than any other type of brewed coffee. The cold brewed extract of the coffee can be served chilled or hot and can be customized as per the creativity of the chef.

At Barista, the Cold Brew coffee can be experienced in 3 delightful flavors-

1.       Traditional Cold Brew – The original cold brew

2.       Fizzy Cold Brew – Tonic water and lemon based tingling delight

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3.       Vietnamese Coffee – The heavenly blend of special cream and coffee

The Cold Brew coffee is often termed as healthy coffee by coffee experts as it is less acidic in nature, improves cholesterol, helps reduce weight, best for dieters, reduces the risk of heart burn and is sweeter without the need of a sweetener. The in-house brewing of the beans makes it a very standardized experience for the coffee lovers who trust the brand with its innovative offerings.

According to Mr. Puneet Gulati, CEO, Barista, “Cold brews are the best thing to offer to Indian coffee lovers, we brew these coffees in our outlets in full view of our clients so that the coffee lovers can see the cold drip apparatus. The idea of introducing Cold Brew has been inspired from our commitment to innovate in our field and add something healthy for our patrons. Cold Brew is topping the chart these days as a new rage”. 

The cold brew coffee needs separate apparatus hence; it will be available at select outlets in Delhi/NCR, Pune, Mumbai and Kolkata before rolling out to other major cities across India. The cold brew delights can be experienced from Rs. 199/- onwards.

About Barista Coffee Company Limited:

Established in year 2000, Barista Coffee Company is the pioneer of coffee culture in India. The Barista Café chain delivers a truly Italian coffee experience in warm, friendly and relaxed environment. It provides a comfortable place for people to unwind over interesting conversations and a hot cup of coffee. The Barista Coffee Company Limited has over 200 Barista Cafes and Barista Express Kiosks across India including its Franchise partners. Besides India, Barista Coffee also has cafés in locations across Sri Lanka and Maldives.

Ishita Khanna

Just a small town girl living the big city dream! Travel, Food, Fashion and Photography is what she lives for.

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