B2B FMCG Distribution Platform ShopKirana Raises Funding From Japan’s Incubate Fund

Indore-based ShopKirana has secured an undisclosed amount of funding from Japanese seed-stage investors, Incubate Fund, as well as Mumbai-based Lead Angels Group and various senior executives from leading FMCG companies.

Started in 2014 by Tanutejas Saraswat, Deepak Dhanotiya and Sumit Ghorawat, the startup connects brands and traditional retailers to sell their products. The company helps small retail stores (also known as the kiranas) improve their supply chain by connecting them with FMCH brands. With the help of a training and development team, the startup educates retailers about the new age business and connecting them to the ShopKirana app online.


Nao Murakami, lead investor at Incubate Fund spoke about the company’s first investment in India and said, “The grocery market in India is mostly supported by small businesses like Kirana stores. We are very happy to join ShopKirana’s journey to empower small retailers in India.”

At present, the startup has over 5,000 kirana stores on the platform and process over 200 plus orders a day, with a large portion of their customer base being in Indore.

Earlier this year, the startup had raised another undisclosed amount of funding from Samsung’s Atul Jain and Holachef’s Anil Gelra.