Shilpa Shetty is to fitness and health what B Natural is to delicious and natural fruit juices. And now the two – Shilpa Shetty and B Natural – are coming together to bring a wave of fruity and healthy freshness to your life. ITC’s Foods Division announced the launch of another unique offering from its B Natural range of fruit beverages – B Natural 100% Pomegranate Juice.
But we’ve had pomegranate juice before, so what’s special about this one? Well, unlike most other packaged fruit juices available in the market that are made from ‘fruit concentrates’, B Natural 100% Pomegranate Juice is made directly from the pulp of 25 hand-picked pomegranate fruits (in each pack), and has no added sugar, color, preservatives or flavor. So you get the wholesome – additives free – goodness of a pomegranate without having to go through the painful process of deseeding one.
Okay, but why is this a big deal? For the uninitiated, pomegranates are an uber healthy fruit. They are a rich source of vitamins and anti-oxidants making them one of the healthiest fruits to consume. Moreover, skipping the whole “fruit pulp” and “concentrate” psychosis, B Natural’s 100% Pomegranate Juice, is made directly from fruit pulp and not from concentrates, thus providing consumers a more nutritive and natural tasting experience.
Hemant Malik, Divisional Chief Executive, ITC Foods Division, said, “We continue to witness strengthening consumer preferences for healthy, wholesome and nutritious products, and are committed to creating and launching differentiated offers in the health and wellness space across our portfolio. The launch of B Natural 100% Pomegranate Juice is a step in this direction. We are committed to offering genuine value to our customers in terms of both health and taste and B Natural Pomegranate Juice is another innovative offering that will delight our consumers.”
Image: ITC Portal
The creation and launch of B Natural 100% Pomegranate Juice – ‘Pure fruit juice, No concentrate’ is in line with ITC Foods’ vision and commitment towards crafting differentiated offerings in the health and wellness segment.
With a popular and widely followed Yoga series, an almost palpable thrive to stay on top of her fitness game, and a body that refuses to go out of shape, it is not difficult to understand as to why Shilpa Shetty Kundra is the brand ambassador of this new healthy fruit juice. The actress and mother-of-one has been the flag bearer of healthy eating and drinking, a proof of which is her bestselling book The Great Indian Diet.
“B Natural 100% Pomegranate Juice is a step towards educating people and helping them make a choice towards a healthy lifestyle. Being an advocate to health and fitness myself, I am proud to be associated with a brand like B Natural. I hope consumers enjoy the new offering and B Natural becomes their brand of choice”, said the actress.
B Natural 100% Pomegranate Juice will be available selectively at all modern format and top-end general trade outlets across top metros initially. The juice will be available in 1 L pack size only, priced at INR 199. So get out there and beat the sultry heat with some nourish pomegranate juice this summer!
Feature Image (L-R): healthy nibbles and bits; Glamy