Anchoring on the concept of ‘Togetherism’, Independence Brewing Company upgrades its Pune outlet to offer the finest craft beer experience for customers

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The revamping is focused on providing a cosmopolitan hangout, as well as a fully immersive craft beer experience to beer connoisseurs

Unwinding with a beer sounds like the perfect way to end a long day, doesn’t it? However, beer lovers no longer simply crack open a bottle and chug. Today’s beer connoisseurs hold a wealth of knowledge about the brewing process and the craft beer industry. Against this backdrop, becoming an oasis for beer drinkers, Independence Brewing Company (IBC), India’s premier craft bar, has upgraded the craft beer experience for beer lovers with its revamped Pune outlet. Since its inception in Pune in 2014 to its acquisition by Miadiamante in 2020, Independence Brewing Company (IBC) has gained an in-depth understanding of its patrons’ tastes and has tailored its beer and food menu to provide them with the finest possible experience.

Independence Brewing Company (IBC) thrives on the concept of ‘Togetherism’ and offers the ideal spot for people who have a taste for life as well as the goodness of great beers. Hence, its consumer base ranges from millennials who are all about the good life – well-travelled, well-read, exposed to world events to the crème de la crème i.e., people who are well-settled and have a penchant for craft beers and are looking to unwind at a chic spot.

Aiming to craft top-notch, authentic, and flavorful beers at a spot that provides an immersive experience to down a few glasses and create memorable moments, Independence Brewing Company’s (IBC’s) refurbished Pune outlet will provide a cosmopolitan hangout area that is bound to draw beer connoisseurs. Brewed meticulously by a team of highly skilled brewers, the beers have their ingredients sourced from authentic locations for flavours that are unique to the region from where we source them, without a compromise on quality or cost from all over the world. And the combination of great beers, delectable food, and outstanding hospitality is capable of titillating your senses.

Speaking on the revamp, Anirudh Khanna, Managing Director of Independence Brewing Company, said, “To create sustained visibility in the market, you must offer something unique and memorable. So, pushing the boundaries of hospitality, we have tailored our beer and food menu to give the patrons maximum satisfaction. It will also allow us to expand our product line and gain market traction, as we plan to launch three more Craft Bars, one in Pune and the other two in Mumbai.”

The high ceilings, striking wooden furnishings, and Instagramable, Avante Garde, and the eclectic decor of Independence Brewing Company (IBC) paint a picture of elegance. Created by renowned architect, the space exudes positive vibes in the ambiance exemplifying how walking into a bar doesn’t have to be dull, making it a fun and exciting place to dine, drink, and hangout. They also have outside seating, which is both charming and relaxing. Besides, IBC’s thoughtful, hearty, and mouth-watering multi-cuisine menu with global influences by a Celebrity Chef is certainly to die for. The venue also provides a facility for Valet Parking, Free WI-FI, Flexible/ modular seating, beer knowledge & world-class service.

About Independence Brewing Co

The Trenton Group was established over four decades ago with businesses in Engineering Products and the Utilities Market, manufacturing complete piping solutions for micro-irrigation, drinking water and gas distribution. The Trenton Group was a market leader in the Industry with subsidiaries in India and a wide presence overseas. In the 2015 the group forayed into the Wellness & Hospitality business with the launch of India’s largest Wellness Centre in Nasik, Do; Redo – a unisex salon, aesthetic stem cell therapy clinic & a retail space for organic products. In the year 2020 the group acquired Independence Brewing Company, which was previously owned by US Investors.