The leading dairy brand in India, Amul has reportedly reached out to the Indian Railways to use its refrigerated parcel vans to transport the branded butter throughout India. They used the medium of Twitter to reach out for the business proposition and it was answered in a quirky manner by the Indian Railways.
The Business Proposal Tweet
Amul tweeted out to the Indian Railways asking for using its refrigerated vans and here’s the tweet.
@RailMinIndia, Amul is interested in using refrigerated parcel vans to transport Amul Butter across India. Request to please advise.
— Amul.coop (@Amul_Coop) October 23, 2017
And the reply given by the railways was quite quirky.
IR will be utterly butterly delighted to get the taste of India to every Indian. https://t.co/dwUGzcBhBi
— Ministry of Railways (@RailMinIndia) October 23, 2017
According to The Hindu, this was possibly the first time the the Indian Railways has got a business offer through Twitter.
The Van Service
The refrigerated van service was initiative by the Indian Railways which was launched a few years ago so the perishable items could be transported. These include fruits, vegetables, frozen meats/poultry and chocolates. However, according to what a ministry official told The Hindu was that most of the vans were lying defunct.
Also, the service was only available on certain routes. “We would certainly like to capture this traffic. Let us see what can be done,” the official added. Further reports state that the senior manager of the Ahmedabad Division will be meeting with Amul on Wednesday to take this ahead. The official also added that the South Western Railway does have a few refrigerated vans which could be repaired to help out Amul.