Amul Plans To Start Selling Camel Milk In Early 2017
Major dairy company, Gujarat Cooperative Milk Marketing Federation, or Amul as its commonly known may be launching camel milk in early 2017. This comes after the FSSAI set new standards for camel milk.
The Camel Milk Plan
“We operationalized standards for camel milk today. We took two years to come out with standards. The standards will help better marketing of camel milk in cities,” FSSAI chairman Pawan Agarwal said at an exhibition organised by NGOs ‘Sahjeevan’ and ‘Foundation for Ecological Security’ in Delhi.
Following the setting of standards, Amul announced it will be selling camel milk in the next three months, starting with distribution in Ahmedabad followed by cities across India.
“Now, the plant is ready in Kutch. We are going to market camel milk in the next three months. Initially, it is will be sold in Ahmedabad through Amul booths in 500 ml bottle,” said Hardeep Banga, the GCMMF marketing manager.
The Benefits of Camel Milk
In India, camel milk is used in desert communities and has been mentioned in ancient Indian medical texts.
Research has found that it can help strengthen the immune system, reduce acne bacteria in the skin and has higher levels of fat and protein than cow’s milk. Additionally, it has lower cholesterol levels than cow’s milk and three times the amount of vitamin C.