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Amul Is Planning To Educate Customers All About ‘Real’ Cheese

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The Gujarat Co-operative Milk Marketing Federation Ltd (GCMMF) which owns and markets the Amul dairy brand has announced it is planning a campaign to educate consumers on cheese. Notably, the GCMMF has just been taken to court by HUL, which manufactures Kwality Walls over ‘misleading” advertisements for its ice creams.

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“It is our responsibility to educate customers about ‘analogues’ products so that consumers know what they are purchasing. However being a dairy cooperative, it is a part of our dairy industry mandate to promote the goodness of milk and milk products so that the future of millions of poor milk producers of our country is protected. Like pure ghee v/s Dalda campaign, similar ad campaign on butter v/s margarine is also on air and we are also planning to run a similar campaign of real cheese v/s cheese analogues which have recently entered into the market,” R. S. Sodhi, managing director, GCMMF said.

According to Amul, real dairy products contain milk fat as opposed to vegetable fats; milk fats give dairy products a rich, buttery taste.

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