Bollywood film actress Alia Bhatt has been roped in as a brand ambassador of Cornetto India, an ice cream brand. Along with Vikrant Massey, Bhatt will feature in a variety of ads for the brand.
Cornetto is an ice cream placed in a cone that is manufactured by Unilever.
While in England it is known as ‘Wall’s, in Ireland its known as ‘HB” and as “Frigo” in Spain.
The ice creams are available in a range of flavours including vanilla, variations of chocolate, mint, nut and coffee.
In early February, Cornetto launched Cornetto choco coffee in Bhatt’s first advertisement for the brand.
In it, Bhatt and Massey, who are presumably best friends unconsciously share a Cornetto as they watch a couple on Valentine’s Day. Towards the end, they realise sharing the Cornetto was an act of romantic love.
“The moment you realise it’s more than just friendship, it’s quite special. And I’m delighted to be a part of their new campaign helping best friends become couples in love,” said Bhatt about the theme of the ad to the Indian Express.
On her association with Cornetto, Bhat commented ““I am extremely happy to have the opportunity to be associated with Cornetto – a brand that has been a part of my life through all these years. I have fond memories of sharing a cone with friends and fighting for the chocolate tip.”