It’s the year of new brand ambassadors, or so it looks like in the food and beverage industry. After Shah Rukh Khan became the face of food delivery platform Foodpanda, and Chef Kunal Kapoor was signed on for IG International, in addition to many others, it’s Akshay Kumar who has recently taken on the job as food ambassador. And for two decade year old brand Anmol Biscuits, no less.
“I am very happy to be welcomed as a part of your big Anmol family. Coming days would be very exciting, as Anmol is undergoing a complete brand relaunch,” said brand ambassador Akshay Kumar.
The Indian biscuit brand, which is widely popular across Southern and Western India, is planning on increasing its brand investment by signing on the actor as its ambassador. It has also increased its investment in brand building and has revamped the logo and the packaging. The new idea for Anmol Biscuits has ‘taste’ as its core idea, which has been incorporated in the core brand campaign, reports India Retailing.
“Anmol has always focused on the freshness and the taste quotient of its biscuits. The taste of the biscuit has always appealed to the consumers and we want to leverage on that. Relaunching with Akshay Kumar as the brand face will help us increase our market share. Thus, giving an upward revision to our current turnover of Rs 1,200 crore to Rs 2,000 crore by 2020, ”said MD, Gobind Ram Choudhary.
All this comes as a part of the biscuit brand’s rebranding initiative. In addition to getting the popular actor on board, the company will also size up the dough it puts in into advertising and sales promotion activities to cater to wider audiences.
Feature Image: Storypick