Encased in a mango candy is a spicy liquid that bursts on eating the Alpenliebe Chatpata. According to F&B News, this is the latest product launched by Perfetti Van Melle and it can be bought for Re.1 per candy. The advertisement featuring the popular actor Boman Irani can be seen on the television as well as the digital platforms. The advert is family based where Irani as the head of the family shares a witty comeback making the scenario ‘chatpata’.
Alpenliebe Chatpata In Stores
“Perfetti Van Melle has always been about innovating in the confectionery category,” said Rajesh Ramakrishnan, managing director, Perfetti Van Melle India reports F&B News. “I am excited that we are entering a large and growing market segment with our power brand Alpenliebe. We believe we have a winning proposition and we are backing it with a powerful 360-degree campaign.”
“As we celebrate our 25th year in India, we are proud to welcome the newest member, Chatpata, to the Alpenliebe family,” Rohit Kapoor, director, marketing, Perfetti Van Melle India told the publication. “The Alpenliebe Chatpata product and the new communication have received extremely positive reactions so far, and we are looking forward to a successful addition to our portfolio. The new communication plays up the typical chatt sound, which highlights the consumption ritual associated with tangy flavour and triggers a chatpata spin to the story.”
F&B News also spoke to Kapil Batra, creative head, McCann Delhi who said, “The name is Chatpata, and the taste is Chatpata. It called for an idea that is Chatpata too. That is how Chatpata Khol Chatpata Bol was born. To bring this idea alive, the Alpenliebe family is back,And so is the banter between Irani and his son. In sync with the previous Alpenliebe campaigns, this one too has the family sharing a light moment together with Alpenliebe at the centre of it.”
Feature Image: Perfetti Van Melle