After nearly two years, Betty Crocker has decided to bring back the Rainbow Chip Frosting. You can take a minute to jingle around.
Apparently, we weren’t the only ones to be heartbroken over the absence of this amazing can of frosting. One particular fan Benjamin Johnson decided to voice his indignation over the withdrawal of the frosting and put up a passionate petition on Change.org.
“Please bring back Rainbow Chip Frosting!” petition writer Benjamin Johnson pleaded in an open letter to the company
“An alleged new product offering consisting of ‘sprinkles’ is not the same and anyone familiar with the original Rainbow Chip Frosting can attest to this. Furthermore, Pillsbury already has an established ‘Funfetti’ line so why doesn’t Betty Crocker want to differentiate their product by retaining a frosting [Rainbow Chip] that so many people have come to know and love?”
The petition gained traction quickly as Johnson wasn’t the only one who missed the frosting. Cans of rainbow frosting are being sold on eBay for $200, and many fans have been extremely vocal about the need for its return, including Katy Perry.
On Thursday, Betty Crocker plans to reveal the news of the return of Rainbow Chip to Johnson himself.
“Johnson thinks he’s coming to town to add more consumer insight into a possible return, but will find out, with great fanfare, that he already helped resurrect the popular frosting — hitting store shelves nationwide in July,” the company announced.
Johnson will also be receiving a year’s supply of the frosting. Now, that’s what we call a party!