Press Release

7UP and Fido Dido Put the Chill in Chennai with Adah Sharma


Chennai, March 19, 2019: A mini Chill Vacation, or #Chillcation in the middle of the day. What better way to ‘Put The Chill’ in your life?

7UP, the refreshing clear drink with a natural lemon flavor, actress ADAH SHARMA and FIDO DIDO, 7UP’s ageless mascot gave Chennaites #ChillcationGoals with a never seen before experience at the city’s Express Avenue Mall.

Adah unveiled 7UP’s ‘Put the Chill’ philosophy and told audiences how one should take a moment to slow down during stressful situations, take a break and reconnect with the people and things that really matter.

Through the ‘Put the Chill’ campaign, Fido Dido, the witty, wriggly-haired mascot known for his quirky, fun attitude is all set to show consumers how to handle any situation with a sense of calm and humor. Through his quirky one-liners aka Fidosophies, the ageless mascot reiterates the brand’s belief that there is no point stressing about stressful situations.

Adah was joined on stage by Nobel Dhingra, Director Flavors (7UP and Mirinda) and Area 3 Countries, PepsiCo India. Together, they unveiled the ‘7UP CHILLCATION’, a one-of-its-kind, on ground experience which gave consumers 4 DIFFERENT VACATION ADVENTURES in the span of a few minutes.

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Fido Dido welcomed consumers for the 7UP Chillcation against the backdrop of a yacht, which opened up into a scuba diving experience, replete with scenes of life underwater. A beach, along with a personal masseuse to help relieve stress, set the tone for the next zone. This gave way to the GRAND FINALE of the Chillcation – a ‘Put the Chill’ carnival!

Sharing anecdotes with the audience from her own life, Adah Sharma spoke about Fido’s calm attitude and sense of humor and how she tries to emulate this in her daily life.

Speaking about her experience, Adah Sharma said, “It feels great to be in Chennai as part of 7UP’s Put The Chill campaign. Our cultural environment, never ending work and social commitments, and the world around us, combine to put tremendous pressure on us. But 7UP’s philosophy of ‘Put the Chill’ is spot on – it doesn’t matter how much there is to stress about. When you relax, chill and don’t let it affect your natural positivity, there’s nothing one can’t take on.

The 7UP Chillcation is by far one of the coolest renditions of chill I have ever seen. I can’t wait for Chennai to experience it!”

Speaking about Put the Chill and the 7UP Chillcation, Nobel Dhingra, Director Flavors (7UP and Mirinda) and Area 3 Countries, PepsiCo India said, “Chennai has shown 7UP tremendous love over the last few years, and we love coming back for our consumers here. 7UP encourages consumers to be their cool and optimistic self. The exclusive 7UP Chillcation experience in Chennai is a reiteration of this ‘Put the Chill’ philosophy. We are very excited to have Adah Sharma and of course, our very own Original Chiller, Fido Dido introduce 7UP Chillcation to the city. We are confident that consumers will enjoy the experience, and let 7UP put the chill in their daily, stressful routines.”
The duo also showcased the brand’s latest TVC that shows Fido Dido effortlessly ‘Put The Chill’ into people’s lives with a 7UP.

HF Team

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