Indian’s are loving Domino’s Pizza. So much so that they have a 70% share of the pizza market and 16% share of the total QSR (Quick Serve Restaurants) market.
Here are the 7 main reasons why they are in 1st place:
They have built so many stores they passed the UK as the second biggest market outside the US. Their plan is to build 100-150 new stores a year till 2020 to cover all major cities in India.
2. Customized Indian Menu
Domino’s changed up their entire menu for the people of India. Respecting vegetarians and meat eaters alike. They have a whole pizza lab dedicated to trying new recipes in India.
3. Social Media Domination
They have 5x times the engagement as their next competitor. They are generating a lot of buzz with their coupons & codes since they have special offers daily. They are also answering customer comments via Twitter and Facebook. This helps them shed positive light on all brand mentions and stay at the front of everyone’s social feeds.
View the simple infographic below to see 4 more reasons and see the whole story:
graphic source: CouponHippo