Following the recent Non-GMO banter, PepsiCo too has decided to take the organic route. Fortunately or unfortunately this will be true only for its energy drink Gatorade. Starting next the beverage giant will put two versions of the popular sports drink in the market – original and organic.
No More GMO
Talking of consumer interests, Al Carey, CEO of PepsiCo Americas Beverages said, “I think they’re very interested in non-GMO and organic, and to the degree you can make it meaningful to the consumer — do it.”
Currently, Gatorade contains synthetic ingredients like sucralose and artificial coloring, although it does include certain natural ingredients and flavors as well.
Organic Gatorade – the ingredients of which are yet to be disclosed – is one of the many facets of PepsiCo’s newest marketing campaign aimed at offering healthier on-the-go foods.
Hello Futuristic Goodness!
PepsiCo has also recently launched its ‘Hello Goodness’ vending machines which dispense healthier Pepsi-owned brands like Naked Juice, Smartfood Delight popcorn, Lay’s Oven Baked potato chips, Quaker Real Medleys bars, Pure Leaf iced tea, and Sabra’s Ready-to-Eat Hummus cups.
In addition to its special dual climate-control feature that allows both perishable and non-perishable items to be stored correctly, the machine will in the future even make snacking suggestions for users depending on the time of day.
Joining the Non-GMO party next year will be a line of Tropicana juices that will also boast of a certification label from the non-GMO Project.
Although, considering the current USDA rules, any product that classifies as organic is automatically considered GMO free. This makes Gatorade eligible for the non-GMO certificate as well.