15 Percent Sale Of Fruits And Vegetables Can Increase By Shifting The Location In Stores Says Research


A recent research conducted by the Warwick Medical School/the University of Warwick suggests that the sale of fruits and vegetables can grow by 15 percent by simply changing where it’s kept in a store. “Making the fruit and vegetables more accessible increased the amount of fruit and vegetables that were purchased,” said Dr Oyinlola Oyebode of Warwick Medical School.

Location Of Produce

“We looked at whether a change in the lay-out of a campus supermarket changed students’ purchasing and we found that it did. This is exciting because, while we all know eating fruit and vegetables is healthy, supporting people to increase their fruit and vegetable consumption has been more complicated. This “nudge” intervention in a young adult population, is particularly appropriate because it doesn’t restrict choice, and it doesn’t require any conscious action by the young adult,” said Dr. Oyebode. A store called Rootes Grocery Store observed that 15 percent sale of produce increased by just moving it near the entrance.

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“Having found this result, we plan to support our students to eat healthily by keeping fruit and vegetables accessible in our campus grocery store,” said  co-researchers Tony Howard, and Warwick’s Director of Food and Retail Strategy.

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